<?xml version="1.0" encoding="UTF-8"?>
<!--
  Built Different, Pare — sitemap
  Only the public pages are listed. checkout.html and
  order-confirmed.html are intentionally excluded (both carry
  <meta name="robots" content="noindex"> and are blocked in
  robots.txt) — they are dead ends in the buying funnel and have
  no search value. returns.html IS listed: a findable returns
  policy is a trust signal for both buyers and Google.

  be-our-guest.html is excluded too, for a different reason: it is
  an unlisted invitation page we send to people directly. Listing
  it here would submit it straight to Google, which is the one
  thing it must not be. Leave it out.

  Update <lastmod> whenever you meaningfully change a page.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">

  <url>
    <loc>https://builtdifferentpare.com/</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <image:image>
      <image:loc>https://builtdifferentpare.com/assets/img/products/drop-lifestyle.jpg</image:loc>
      <image:title>Built Different, Pare Drop 001</image:title>
      <image:caption>The Fear Should Never Hold The Pen tee and the No Risk No Story hoodie</image:caption>
    </image:image>
  </url>

  <url>
    <loc>https://builtdifferentpare.com/shop</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://builtdifferentpare.com/assets/img/products/po-tee-pen.webp</image:loc>
      <image:title>The "Fear Should Never Hold The Pen" Tee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://builtdifferentpare.com/assets/img/products/po-hoodie-risk.webp</image:loc>
      <image:title>The "No Risk No Story" Hoodie</image:title>
    </image:image>
  </url>

  <url>
    <loc>https://builtdifferentpare.com/returns</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.4</priority>
  </url>

</urlset>
